Adrian Payne

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6 books

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Relationship marketingMartin Christopher, Adrian Payne et al.
Relationship marketing
Martin Christopher, Adrian Payne, Helen Peck · 1999 · 509 pages
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Marketing relacionalMartin Christopher, Adrian Payne et al.
Marketing relacional
Martin Christopher, Adrian Payne, David Ballantyne · 1994 · 334 pages
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The essence of services marketingAdrian Payne
The essence of services marketing
Adrian Payne · 1993 · 253 pages
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Strategic Customer ManagementAdrian Payne
Strategic Customer Management
Adrian Payne · 2013 · 544 pages
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Relationship marketing for competitive advantageAdrian Payne, Christopher, Martin. et al.
Relationship marketing for competitive advantage
Adrian Payne, Christopher, Martin., Helen Peck · 1998 · 312 pages
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Handbook of CRMAdrian Payne
Handbook of CRM
Adrian Payne · 2006 · 464 pages
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