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18 books
Books
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- Marketing ManagementPhilip Kotler, Kevin Lane Keller et al.
- Strategic Marketing Management - The Framework, 10th EditionAlexander Chernev
- Strategic marketing managementAlexander Chernev
- The Marketing Plan Handbook, 6th EditionAlexander Chernev
- Kellogg on MarketingAlexander Chernev, Philip Kotler
- Strategic Marketing Management, 9th EditionAlexander Chernev, Philip Kotler
- The Marketing Plan Handbook, 5th EditionAlexander Chernev
- The Marketing Plan HandbookAlexander Chernev
- Strategic Marketing AnalysisAlexander Chernev
- Strategic Brand Management, 3rd EditionAlexander Chernev
- Mastering the Case AnalysisAlexander Chernev
- Revel for Marketing Management -- Access CardPhilip Kotler, Kevin Lane Keller et al.
- Strategic Marketing Management 7th EditionAlexander Chernev
- Customer ScienceAlexander Chernev
- Mastering the Case Interview, 10th EditionAlexander Chernev
- The Business ModelAlexander Chernev
- Revel for Marketing Management -- Combo Access CardPhilip Kotler, Kevin Lane Keller et al.
- Essential Marketing Frameworks and ConceptsAlexander Chernev
