- Sales promotion essentialsDon E. Schultz, William A. Robinson et al.
- Integrated marketing communicationsDon E. Schultz
- Strategic brand communication campaignsDon E. Schultz
- Building customer-brand relationshipsDon E. Schultz
- IMC, the next generationDon E. Schultz, Heidi Schultz
- Essentials of advertising strategyDon E. Schultz
- Communicating GloballyDon E. Schultz, Philip J. Kitchen
- Brand babbleDon E. Schultz, Heidi Schultz
- Strategic advertising campaignsDon E. Schultz
- The Evolution Of Integrated Marketing Communications The Customerdriven MarketplaceDon E. Schultz
