Larry Percy

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7 books

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Books

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Marketing CommunicationsJohn R. Rossiter, Larry Percy et al.
Marketing Communications
John R. Rossiter, Larry Percy, Lars Bergkvist · 2018 · 584 pages
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Strategic brand managementRichard Elliott, Larry Percy
Strategic brand management
Richard Elliott, Larry Percy · 2007 · 317 pages
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Strategic Integrated Marketing CommunicationsLarry Percy
Strategic Integrated Marketing Communications
Larry Percy · 2007 · 328 pages
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Strategic advertising managementLarry Percy, Richard Elliott
Strategic advertising management
Larry Percy, Richard Elliott · 2005 · 408 pages
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Strategic advertising managementLarry Percy
Strategic advertising management
Larry Percy · 2001 · 288 pages
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Advertising and consumer psychologyLarry Percy, Arch G. Woodside
Advertising and consumer psychology
Larry Percy, Arch G. Woodside · 1983 · 400 pages
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Strategies for implementing integrated marketing communicationsLarry Percy
Strategies for implementing integrated marketing communications
Larry Percy · 1997 · 241 pages
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