- Marketing strategy and managementMichael John Baker
- Product strategy and managementMichael John Baker, Susan J. Hart et al.
- Marketing in adversityMichael John Baker
- Product policy and managementMichael John Baker
- Macmillan dictionary of marketing & advertisingMichael John Baker
- MarketingMichael John Baker
- Marketing new industrial productsMichael John Baker
- Business and management researchMichael John Baker
- MarketingMichael John Baker, Michael Baker et al.
