Nigel Piercy
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Books
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- Strategic marketingDavid W. Cravens, Nigel Piercy
- Marketing Strategy and Competitive Positioning (6th Edition)Graham Hooley, Nigel Piercy et al.
- The Oxford handbook of strategic sales and sales managementDavid W. Cravens, Kenneth Le Meunier-FitzHugh et al.
- Marketing budgetingNigel Piercy
- Marketing Strategy and Competitive PositioningGraham Hooley, Nigel Piercy et al.
- The Management implications of new information technologyNigel Piercy
- Market-led strategic changeNigel Piercy