Peter C. Verhoef

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Creating Value with Big Data AnalyticsPeter C. Verhoef, Edwin Kooge et al.
Creating Value with Big Data Analytics
Peter C. Verhoef, Edwin Kooge, Natasha Walk · 2016 · 327 pages
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Loyalty ProgramsTammo H. A. Bijmolt, Matilda Dorotic et al.
Loyalty Programs
Tammo H. A. Bijmolt, Matilda Dorotic, Peter C. Verhoef · 2011 · 70 pages
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Creating Value with Data Analytics in MarketingPeter C. Verhoef, Edwin Kooge et al.
Creating Value with Data Analytics in Marketing
Peter C. Verhoef, Edwin Kooge, Natasha Walk · 2021 · 344 pages
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