Robert D. Buzzell

Born 1933

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2 books

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The PIMS principlesRobert D. Buzzell
The PIMS principles
Robert D. Buzzell · 1987 · 322 pages
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Global marketing managementRobert D. Buzzell, John A. Quelch et al.
Global marketing management
Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett · 1992 · 751 pages
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