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Roland T. Rust
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Roland T. Rust
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5 books
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Service quality
Roland T. Rust, Richard L. Oliver
Service quality
Roland T. Rust
,
Richard L. Oliver
· 1993 · 292 pages
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Customer equity management
Roland T. Rust, Katherine N. Lemon et al.
Customer equity management
Roland T. Rust
,
Katherine N. Lemon
,
DAS NARAYANDAS
,
Das Narayandas
· 2004 · 551 pages
Want to read
Advertising media models
Roland T. Rust
Advertising media models
Roland T. Rust
· 1986 · 159 pages
Want to read
Driving customer equity
Roland T. Rust, Roland Rust et al.
Driving customer equity
Roland T. Rust
,
Roland Rust
,
Valarie Zeithaml
· 2000 · 292 pages
Want to read
Return on quality
Roland T. Rust, Anthony J. Zahorik et al.
Return on quality
Roland T. Rust
,
Anthony J. Zahorik
,
Timothy L. Keiningham
· 1994 · 225 pages
Want to read
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