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A better time for your business starts in the next decade.Are you ready?In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today.Sometimes you see a business evolve and think, 'I wish I'd thought of that.' With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional…
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Editions
2 editions- Hardcover · English · 2008McGraw-Hill · 256 pages · 9780071497275
- Ebook · English · 2008McGraw-Hill · 256 pages · 9780071641470
Social predictionTwenty-first centuryTechnological forecastingForecastsBusinessNonfiction