7th Function of Language

Roland Barthes, one of the twentieth-century's towering literary figures, is knocked down in a Paris street by a laundry van. It's February 1980 and he has just come from lunch with Francois Mitterrand, who is locked in a battle for the Presidency. Barthes dies soon afterwards. History tells us it was an accident. But what if it were an assassination? What if Barthes was carrying a document of unbelievable, global importance? That document was the key to the seventh function of language an idea so powerful it gives whoever masters it the ability to convince anyone, in any situation, to do…