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A Branded WorldMichael Levine

A Branded World

Michael Levine
2003256 pages
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5 editions
Nonfiction

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About

The head of a celebrity public relations firm offers expert advice on the art of PR and brandingIn A Branded World, renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media…

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Editions

5 editions
  • Audiobook · English · 2004
    Blackstone Audiobooks · 9780786188420
  • Audiobook · English · 2004
    Blackstone Audiobooks · 9780786126651
  • Ebook · English · 2003
    John Wiley & Sons, Ltd. · 9780471432883
  • Other · English · 2004
    Blackstone Audiobooks · 9780786187140
  • Other · English · 2003
    Wiley · 256 pages · 9780471263661
BusinessNonfictionPublic relationsBrand name productsSales promotionProduits de marqueRelations publiquesBUSINESS & ECONOMICS