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A Double Scotch tells the intertwined success stories of Chivas Regal and The Glenlivet--two Scotch whisky brands recognized the world-over for their unparalleled quality. Founded by Scottish grocers from Aberdeen, Chivas Regal stands as the world's most popular prestige blended Scotch. First distilled by a pistol-packing Highlander, The Glenlivet is today the top-selling single-malt Scotch in America. F. Paul Pacult explores these two iconic spirits and tells the remarkable story of the two families who endured numerous hardships to build their brands. A business book that goes down easy, A…
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Editions
2 editions- Ebook · English · 2005John Wiley & Sons, Ltd. · 9780471720058
- Other · English · 2005Wiley · 304 pages · 9780471662716
BusinessNonfictionWhiskey industryChivas Brothers LimitedSeagram CompanyGlenlivet DistilleryHistoryIndustries, scotland






