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About
"This easy, practical, how-to guide helps the practice administrator or physician manager understand the importance of marketing, build the right foundation for needed projects, and prepare the tools required to implement them. The author describes how to achieve these goals using the Four As--Access, Availability, Accountability, and Accommodation"--Provided by publisher.
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Editions
1 edition- Other · English · 2008MGMA, Medical Group Management Association · 253 pages · 9781568292915
ManagementMarketingMarketing of Health ServicesMedical Practice ManagementMedical careMedicineMethodsPatient satisfaction