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Absolut bookRichard W. Lewis

Absolut book

Richard W. Lewis
1996274 pages
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3 editions · 2 languages
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About

"Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh."--Jacket.

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Editions

3 editions · 2 languages
  • Other · English · 1996
    Journey Editions · 274 pages · 9781885203298
  • Other · English · 1996
    Journey Editions · 274 pages · 9781885203328
  • Paperback · French · 1997
    Milan · 274 pages · 9782841135608
Absolut Vodka CompanyVodka industryAdvertisingAlcoholic beveragesHistoryAdvertising campaignsAdvertising, liquor industryLiquor industry and trade