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Advertising ageEsther Thorson

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1989208 pages
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2 editions

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About

The emphasis of this textbook for introductory courses is on applying research and theory to practice. Examples and outside references make the book accessible and easy to understand while rigorous in its investigation of communication practices. [From publisher description.]

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Editions

2 editions
  • Other · English · 2012
    South-Western Cengage Learning · 176 pages · 9781111528751
  • Other · English · 1989
    NTC Business Books · 241 pages · 9780844231754
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