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At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only…
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Editions
2 editions- Other · English · 2013Crown Publishing Group · 304 pages · 9780307886064
- Other · English · 2012Crown Business · 422 pages · 9780307886057
Automobile industry and tradeFord Motor CompanyHistoryNew York Times reviewed