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In this eye-opening book, the first to investigate the explosion of the multibillion-dollar preschool entertainment business and its effects on families, Dade Hayes -- an entertainment expert, author, and concerned father --^ lifts the veil on the closely guarded process of marketing to the ultra-young and their parents. Like many parents, Dade Hayes grabbed "me time" by plopping his daughter in front of the TV, relaxing while Margot delighted in the sights and sounds of Barney and the Teletubbies. But when Margot got hooked, screaming whenever the TV was turned off, Hayes set out to explore…
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Editions
3 editions- Paperback · English · 2011Free Press · 256 pages · 9781416546849
- Hardcover · English · 2008Free Press · 304 pages · 9781416546832
- Other · English · 2008Free Press · 9781416564331
Television and childrenChildren's television programsAdvertising and childrenChild consumers





