Archetype and character

Archetype and Character introduces a new typology based on unconscious motivations. It relies on C. G. Jung's description of the unconscious as composed of a personal and an archetypal layer. The book describes four archetypes, Power, Eros, Matter and Spirit, as the fundamental motivations that define human attitudes and behavior. This archetypal-motivational typology is contrasted with Jung's and its popular version, the Myers-Briggs Type Indicator, which rely solely on the conscious functions of thinking, feeling, sensation, and intuition. The book outlines eight personality types based on…