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"Banking markets have experienced a general trend towards conglomeration in recent years which has been facilitated by the deregulation of banks' activities. A particular feature of financial conglomeration has been the diversification of banks into insurance (especially life) activities - a phenomenon known as bancassurance." "Many European banks have adopted bancassurance strategies but there has been little empirical evidence investigating the implications of this strategy for bank performance. This text aims to redress this imbalance by providing a comprehensive analysis of the…
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Editions
2 editions- Other · English · 1998St. Martin's Press · 270 pages · 9780312217495
- Other · English · 1998Macmillan Press · 270 pages · 9780333732984
Insurance businessBanking lawBanks and bankingInsurance lawBanks and banking, europe