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Editions
14 editions
Paperback · English · 2004
Case book to accompany Basic marketing : a global-managerial approach
McGraw Hill · 9780070952348
Paperback · English · 2002
Basic Marketing
Mayfield · 516 pages · 9780071124003
Paperback · English · 2000
Basic Marketing
McGraw-Hill Education · 736 pages · 9780256204025
Hardcover · English · 1992
Basic Marketing
McGraw-Hill Education · 763 pages · 9780256105094
Hardcover · English · 1986
Basic Marketing
Irwin Professional Publishing · 962 pages · 9780256037258
