"Pure financial theory does not take into account people's emotions, prejudices or expectations. These frequently lead to poor decision-making." "Despite knowing the slim chances of success, many people are prepared to gamble on events in which they have little chance of winning in the hope of high rewards. This is evidenced by the success of lotteries throughout the world. Therefore, the behavior patterns of society can override the mathematical theory. Many people also listen to gossip and tips or follow the crowd rather than impartially evaluating the facts." "In this book the authors, an…
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Editions
2 editions
Other · English · 2007
Wiley & Sons, Incorporated, John · 238 pages · 9780470322499
