Big Vape

A propulsive, eye-opening work of reporting, chronicling the rise of Juul and the birth of a new addiction. It began with a smoke break. James Monsees and Adam Bowen were two ambitious graduate students at Stanford, and in between puffs after class they dreamed of a way to quit smoking. Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dose. The business they built around that device, Juul Labs, would go on to become a $38 billion company and draw blame for addicting a whole new generation of underage tobacco users. Time magazine…