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Borrowing brillianceDavid Kord Murray

Borrowing brilliance

David Kord Murray
2009292 pages
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5 editions
Nonfiction

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In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process—"borrowing."As a former aerospace scientist, Fortune 500 executive, chief innovation officer of two major companies, inventor and software entrepreneur, David Murray has made a living by coming up with new and innovative ideas. In Borrowing Brilliance he explains the origins and evolution of a business idea by showing readers how new ideas are merely the combinations of existing ideas. Since brilliance is actually borrowed, it's easily within reach. It's really a matter of…

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Editions

5 editions
  • Ebook · English · 2009
    Penguin USA, Inc. · 9781101135860
  • Other · English · 2011
    Penguin Publishing Group · 292 pages · 9781592405800
  • Other · English · 2009
    Penguin Random House · 9781847940186
  • Other · English · 2009
    Gotham Books · 9781592404780
  • Other · English · 2009
    Penguin Random House · 9781847940179
Diffusion of innovationsBusinessNonfictionCreative ability in businessCreative thinkingSelf-Improvement