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Brand NewJane Pavitt

Brand New

Jane Pavitt
2000240 pages
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3 editions
HistoricalNonfiction

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"With over 200 colour illustrations, Brand.New's stunning design deliberately reflects the dynamic character of the subject. The book is essential reading for students and observers of modern culture, those with an interest in advertising, product design and fashion - and anyone who shops."--BOOK JACKET.

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Editions

3 editions
  • Paperback · English · 2002
    V & A Publications · 240 pages · 9781851773244
  • Hardcover · English · 2000
    Princeton University Press · 224 pages · 9780691070612
  • Paperback · English · 2000
    Victoria & Albert Museum · 240 pages · 9781851773237
Social aspectsBrand name productsConsumption (Economics)AdvertisingProduct managementNew productsNew products, managementConsumer behavior