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Brands are always hungry for new communication ideas. With unique spatial experiences quirky events, experimental showrooms, radical pop-up shops, and stunning flagship stores they are reaching out to their most sophisticated audiences. Brand Spaces showcases cutting-edge interior concepts and locations with character that effectively communicate brands in several dimensions at the same time. Decision-makers from leading brands such as Audi, Camper, Aesop, Freitag, Gaggenau, Nike, Nokia, and Starbucks share concepts and strategies that communicate overall brand identity while respecting local…
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Editions
1 edition- Other · German · 2013Gestalten · 239 pages · 9783899554779
Corporate imageDesignRetail StoresBranding (Marketing)Interior architecturePictorial worksStore decorationDesign and construction