Book
Brand strategyJohn M. Murphy

Brand strategy

John M. Murphy
1990186 pages
No counted ratings yet
2 editions

Track this book

You choose which shelves are public. Progress and read dates stay yours.
Sign in
Add to list

Reviews

Rating integrity

Healthy
Counted ratings come from accounts older than 7 days and were made on or after publication. Finished readers weigh ×1.0. Readers who have not finished yet weigh ×0.5. Did-not-finish ratings are shown but not counted.

Editions

2 editions
  • Other · English · 1990
    Prentice Hall · 186 pages · 9780130841612
  • Other · English · 1990
    Director Books in association with the Institute of Directors · 186 pages · 9781870555302
Brand name productsBusiness namesMarketingTrademarks