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"In Branded faith, Rajkumar Dixit enters an engaging and intellectually stimulating analysis of what the church can learn from the business practices of marketing, branding, and contextualization. Using examples drawn from widely recognized companies such as Nike, Starbucks, Coca-Cola, and Subway, Dixit systematically builds a case for the power of a story, and emphasizes the importance of seeking culturally relevant ways to spread it."--Back cover.
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Editions
3 editions- Paperback · English · 2010Wipf & Stock Pub · 180 pages · 9781608995592
- Other · English · 2010Wipf & Stock Publishers · 180 pages · 9781498272674
- Other · English · 2010Wipf & Stock Publishers · 180 pages · 9781498256834
Evangelistic workChristianity and culturePostmodernism, religious aspectsChurch renewalChurch marketingPostmodernismChristianityReligious aspects