Buying in

"Fascinating ... A compelling blend of cultural anthropology and business journalism." -- Andrea Sachs, Time Magazine "An often startling tour of new cultural terrain." -- Laura Miller, Salon "Marked by meticulous research and careful conclusions, this superbly readable book confirms New York Times journalist Walker as an expert on consumerism. ... [A] thoughtful and unhurried investigation into consumerism that pushes the analysis to the maximum..." -- Publisher's Weekly (starred review) Brands are dead. Advertising no longer works. Weaned on TiVo, the Internet, and other emerging…