Challenging Art

"In 1962 the magazine Artforum was founded on a shoestring in San Francisco to challenge the East Coast art establishment. Soon thereafter it moved to Los Angeles, then to New York. And suddenly, it was the establishment, influential even beyond the founders' aspirations, setting the terms according to which art was to be judged. In Challenging Art, the participants in this venture tell us how it happened.". "With the appearance of Artforum, a group of passionate, committed, ambitious thinkers, imbued with a fervent desire to promulgate a high culture in the United States, introduced a new…