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ChaoticsPhilip Kotler

Chaotics

2009
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2 editions
Nonfiction

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We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today’s crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses:detect sources of turbulenceprepare scenariospredict resulting vulnerabilities and opportunitiesdevelop responses to ensure long-term resilience and…

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Editions

2 editions
  • Ebook · English · 2009
    AMACOM Books · 9780814415245
  • Other · English · 2009
    American Management Association · 9780814415214
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