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Harness ""Code Halos"" to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products-what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond "Big Data" and analytics. Code Halos spark new co.
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Editions
2 editions- Other · English · 2014Wiley & Sons, Incorporated, John · 9781306571753
- Other · English · 2014John Wiley and Sons, Inc. · 245 pages · 9781118891704
Social aspectsDigital mediaSOCIAL SCIENCEInformation technologyGeneralTechnology and civilizationBusiness, data processing