Coercion

Rushkoff warns that the promise of the Net as an open-ended civic forum is fading, as relentless corporate marketers peddle their wares and capitalize on shortened attention spans. He identifies subtle forms of coercion used by advertisers, public relations experts, politicians, religious leaders and customer service reps, among others, and provides examples of how the ordinary person is often unsuspectingly manipulated, whether in the shopping mall, at a sports event or in a Muzak-drenched store or office. This analysis is particularly strong when deconstructing the "postmodern" techniques…