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As the major powers move away from the traditional weapons of warfare, they are turning instead to economic weapons like competitive intelligence - the gathering and analysis of information about competitors and the marketplace - to ensure their national sovereignty and survival. Using technology and skills adapted from the Cold War era, they turn raw information into powerful intelligence, enabling them to build market share, launch new products, increase profits, and destroy competitors. Yet, in America, the subject of business intelligence remains shrouded in secrecy - because some…
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Editions
2 editions- Paperback · English · 1998Touchstone · 304 pages · 9780684844046
- Other · English · 1996Simon & Schuster · 300 pages · 9780684810744
Business intelligenceConcurrentieBedrijfsinformatieBedrijfsspionageEspionnage industrielCompetitionBusiness







