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"Through a wide range of solutions and case studies from the coalface, Connected Marketing demystifies viral, buzz and word of mouth marketing and demonstrates that managing successful connected marketing activity is possible through an organized series of decisions and approaches - it's not a hit-or-miss quest for that one groundbreaking idea."--Jacket.
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Editions
9 editions- Other · English · 2016Taylor & Francis Group · 320 pages · 9781138152694
- Other · English · 2007Taylor & Francis Group · 9781136415654
- Other · English · 2007Taylor & Francis Group · 9781136415647
- Other · English · 2007Taylor & Francis Group · 9781136415609
- Other · English · 2007Routledge · 9781281052490
- Other · English · 2007Taylor & Francis Group · 9780080476797
MarketingWord-of-mouth advertisingViral marketingInternet marketingMarketing viralBouche-à-oreille (Publicité)