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Consuming angelsLori Anne Loeb

Consuming angels

1994224 pages
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3 editions
Historical

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About

Timid and retiring, the Victorian housewife was an "angel in the house," or so says the stereotype. But when this angel picked up a popular magazine she saw in its advertisements images of Grecian goddesses, women warriors, queens, actresses, adventurers. Stylishly written and featuring a wealth of illustrations, Consuming Angels demonstrates how advertisements picked up hedonistic patterns in Victorian culture, glorified the culture's consumerism, and mythologized a middle-class life which offered prosperity for all. Since advertisements appealed to female as well as male consumers, Lori…

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Editions

3 editions
  • Other · English · 1994
    Oxford University Press · 9781280442186
  • Other · English · 1994
    Oxford University Press, Incorporated · 9780195358872
  • Other · English · 1994
    Oxford University Press · 224 pages · 9780195085969
AdvertisingHistorySocial aspects of AdvertisingSocial conditionsSocial valuesWomen consumersAdvertising, historyGreat britain, social conditions