Book
ContagiousJonah Berger

Contagious

Jonah Berger
2013244 pages
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6 editions

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In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If…

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Editions

6 editions
  • Audiobook · English · 2013
    Simon & Schuster Audio · 6 pages · 9781442359376
  • Hardcover · English · 2013
    Simon & Schuster · 256 pages · 9781476776682
  • Other · English · 2016
    Simon & Schuster · 244 pages · 9781451686579
  • Other · English · 2014
    Simon & Schuster, Limited · 256 pages · 9781471111709
  • Other · English · 2013
    Simon & Schuster · 244 pages · 9781471111693
  • Other · English · 2013
    Simon & Schuster, Limited · 9781451686593
PopularityEconomic aspectsConsumer behaviorNew productsAdvertisingMarketingNew York Times bestsellerChoice Behavior