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About
A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.
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Editions
12 editions- Other · English · 2020Wiley & Sons, Limited, John · 250 pages · 9781119447443
- Other · English · 2012Wiley & Sons, Incorporated, John · 320 pages · 9781118287002
- Other · English · 2012Wiley & Sons, Incorporated, John · 320 pages · 9781118284056
- Other · English · 2012Wiley · 320 pages · 9781118232606
- Other · English · 2012Wiley & Sons, Incorporated, John · 9781280592607
- Other · English · 2012Wiley & Sons, Incorporated, John · 320 pages · 9781118283035
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