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"Culture is your local consensus reality; your clothing, cuisine and hairstyle, the music you listen to, the films you see; your values, ideas, beliefs and prejudices. Culture, unlike race, is not a compulsory accident of birth, but an intellectual position. Today culture has a powerful new vector: the internet. Ideas -- from a YouTube video to a viral marketing phenomenon or a fundamentalist religion -- are travelling further and faster, and changing the cultural landscape like never before. In a new electronic democracy of ideas, cultural power is devolving to the creative individual. We…
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1 edition- Other · English · 2010Fiell · 362 pages · 9781906863289
Mass media and culturePopular cultureHistoryDigital communicationsSocial aspects


