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Customer centric sellingMichael T. Bosworth

Customer centric selling

2010
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2 editions
Nonfiction

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About

The Web has changed the game for your customers—and, therefore, for you. Now, CustomerCentricSelling, already recognized as one of the premiermethodologies for managing the buyer-sellerrelationship, helps you level the playing field soyou can reach clients when they are ready to buyand create a superior customer experience.Your business and its people need to be"CustomerCentric"—willing and able to identifyand serve customers' needs in a world wherecompetition waits just a mouse-click away.Traditional wisdom has long held that sellingmeans convincing and persuading buyers. Buttoday's buyers…

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Editions

2 editions
  • Ebook · English · 2010
    McGraw-Hill · 9780071639842
  • Other · English · 2010
    McGraw-Hill · 9780071637084
BusinessNonfiction