Customer visits

"Customer focus. Market driven. Total quality. All new terms, promising a new way of conducting business. But, how do you move an organization to make it more market driven? How do you organize product development so that real user needs are addressed? How do you change hearts and minds so that employees in all parts of the organization take responsibility for customer satisfaction? Drawing on the best practices found at leading technology firms, Customer Visits: Building a Better Market Focus offers a complete guide to all aspects of planning and executing a customer-visit program - managers…