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"Patricia Seybold has advised major companies not only on the technical requirements for a successful electronic commerce strategy, but also on the management, marketing, sales, and customer support systems necessary to create an infrastructure that seamlessly blends a company's e-commerce initiative with its overall business.". "It all starts with customers. For the past several years, Seybold has been working with electronic commerce pioneers who have made life easier for their customers by figuring out what they want and designing their Internet strategy accordingly. Seybold's guide is…
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Editions
2 editions- Other · English · 2001Penguin Random House · 9780712669702
- Other · English · 1998Times Business · 360 pages · 9780812930375
Customer servicesCommunication systemsInternet marketingWorld Wide WebInternetCommunication, Systèmes deWebKlantgerichtheid






