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Our world is being transformed by big data. The growth of the Internet and the rapid expansion of mobile communications and related technologies have created a massive flow of data--both structured and unstructured. The availability and use of that data has enormous implications for businesses and for the wider society. Used effectively, big data can drive businesses in the direction of more accurate analyses of vital information, leading ultimately to greater operational efficiencies, cost reductions, reduced risk, speedier innovations, and increased and new revenue. In this book, you'll…
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1 edition- Other · English · 2015Cengage Learning PTR · 416 pages · 9781305115088
ManagementBusinessBig dataDatabase managementData processingInformation technologyStrategic planningBusiness management





