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"In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals: The special properties that make data such a powerful asset The hidden costs of flawed, outdated, or otherwise poor-quality data How to improve data quality for competitive advantage Strategies for exploiting your data to make better business decisions The many ways to bring data to market Ideas for dealing with political struggles over data and concerns about privacy rights Your company's data is a key business…
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1 edition- Other · English · 2008Harvard Business School Press · 257 pages · 9781422119129
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