Deadline Effect

"Explores the power of deadlines as uniquely effective tools of motivation and empowerment"-- It's natural to dread a deadline. As a magazine editor, Cox spent years overseeing writers and journalists who couldn't meet a deadline to save their lives. He set off to observe nine different organizations as they approached a high-pressure deadline. He discovered that these experts didn’t just meet their big deadlines: they became more focused, productive, and creative in the process. Here Cox shares the strategies these teams used to guarantee success while staying on schedule, and explains how…