Designing logos

What makes a logo good or bad? Why do some logos still look great after decades of service? Designers, educators, students, marketing specialists, and fans of design need look no further than this invaluable sourcebook for answers to these questions and many more. Packed with tips and lavishly illustrated, Designing Logos is an accessible reference for the design and implementation of a logo--from the initial creative thought process, through the presentation of logo alternatives to a client, to final implementation, with valuable, practical information on: · Making a Logo Endure · Working…