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Digital sellingGrant Leboff

Digital selling

2016208 pages
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2 editions

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"With an increasing volume of customer time and attention being devoted to mobile and social channels, sales teams need to ensure that they are visible and available online. Until now this has been an area largely left to marketing, but as disciplines converge, sales people need to add digital skills to their existing skillset and how to translate core selling expertise into online business development. Digital Selling cuts through the abundance of information to help guide salespeople in acquiring the core digital skills needed to understand the new models of consumer behavior. It also…

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Editions

2 editions
  • Other · English · 2016
    Kogan Page, Limited · 9780749475086
  • Other · English · 2016
    Kogan Page · 208 pages · 9780749475079
Electronic commerceSellingTelemarketingInternet marketing