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"In Doing Style, Constantine V. Nakassis explores the world of youth and mass media in South India, where what Tamil youth call "style" anchors their day-to-day lives and media worlds. Through intimate ethnographic descriptions of college life in Tamil Nadu, Nakassis explores the complex ways that acts and objects of style such as brand fashion, English slang, and film representations express the multiple desires and anxieties of this generation, who live in the shadow of the promise of global modernity"--Publisher's website.
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Editions
2 editions- Other · English · 2016University of Chicago Press · 352 pages · 9780226327716
- Other · English · 2016University of Chicago Press · 336 pages · 9780226327853
College students, indiaFashionPopular culture, indiaIndia, social life and customsCollege studentsPopular cultureSocial life and customsSocial aspects