Endineering

How many ads have you designed? How many products have you launched? Have you ever designed an ending? Does it matter? There is a gap in the consumer lifecycle that needs attention - the end. The problems of consumerism are piled high in this gap: hoarding, pollution, unwanted pictures on social media, risks to security, mis-sold financial products. This book takes the unique approach that these problems have a common source: a bad consumer experience at the end. Endineering shows how to solve these issues, reveal new opportunities and design for better consumer endings. A mixture of stories,…