Esky

From its modest beginnings in the form of a 1933 pamphlet on men's tailoring, Esquire magazine has gone on to achieve incredible publishing success and cultural power. Its editors offered readers for the first time an "unholy combination" of highbrow literature by writers such as Fitzgerald, Hemingway, and Erskine Caldwell, the bawdy cartoons of E. Simms Campbell and Varga, and articles on upper-class men's fashion. As Hugh Merrill points out, Esquire has since not only revolutionized the magazine industry, but also become part and parcel of substantial changes in American society: attitudes…